Much to the chagrin of US television-production companies, Turkish studios are doing an admirable job of capturing market share across Latin America. One example: The drama Muhteşem Yüzyıl was dubbed in Spanish and rebranded as El Sultán for the Chilean market. That may seem odd, but the trend spotlights opportunities created by wealth-accumulation in the developing world. With high production values, dramas that originate in emerging markets speak directly to issues unique to these economies, such as rural-urban migration themes. The behemoths, like Twenty-First Century Fox and Time Warner, miss the point on affinity programming by focusing on their marquee productions. Global investors may want to dig deeper and look at smaller media companies in non-traditional markets. ■
Learn more at the BBC.
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